'Back in the day, everybody wanted a club hit or a radio smash single,' said Promise, who hosted 'Heat on the Street,' a Saturday night local hip-hop showcase on WKKV-FM (100.7), for three years. Whenever an official music video is released - Chicken P is hoping to get a noted name to do a feature - expect the numbers to skyrocket. Posted on YouTube in February, an audio-only version has been streamed more than 2.8 million times.

An instantly catchy ode to living large, with Chicken stretching out the word 'cheap' throughout the song like taffy, the melodic vocal hook is an unshakable earworm, all the richer floating off the forward momentum of Chicken's flow, a snapping beat and a bit of blown-out bass. That includes his biggest hit to date, 'Fast Cash Babies,' featuring local rapper Jigg. He's in a whopping 53 videos that have each been streamed more than 100,000 times on YouTube.

If this subset of Milwaukee's hip-hop scene can have a designated leader, Chicken is it.

'All Stars' also features Chicken P, formerly known as Lil Chicken. That includes 'All Stars,' a collaboration that also includes Mari Boyz and has been seen 1.5 million times on YouTube. MT, featuring twin brothers Donno and Dexxx, has 17 videos to its name, with hundreds of thousands of views. Nevertheless, millions of people are paying attention. 'We don't have the right people paying attention to the city.' 'We have the same amount of views as Detroit rappers, California rappers, and I don't understand why those opportunities haven't happened yet,' he said. One song - 'Noon' with local rapper 54 Baby Trey - has been watched 1.1 million times since July.

'That is the conversation I have every day with the guys,' said Mari Boy Mula Mar from the Mari Boyz collective.įinding a fan base with his signature, sugary, Auto-Tune-soaked flow, Mari Boy Mula Mar is on three of the four most popular songs in Milwaukee on Spotify, and was featured in 18 music videos released in 2019 that each had at least 100,000 YouTube views.

Big l put it on vocals